An Interview with Jomar Hilario about the Mysterious World of Internet Marketing

For this issue of WealthStrategies, I thought of interviewing Jomar Hilario, my in-house internet guru. This young guy has been helping me so much in marketing our events and products online, I thought of asking him a few questions so that TrulyRichClub Gold and SuperGold members will get a broad introduction to the mysterious world of internet marketing. Here’s the interview. Enjoy!

Bo: Jom, when and how did you start in Internet Marketing?

Jomar: In 2005, you organized a Jars of Clay (a Christian rock band) Concert at the Araneta Coliseum…

Bo: Yes, I remember. I didn’t know what I was getting into... (laughs)

Jomar: Because I listened exclusively to Contemporary Christian Music, I wanted to help you. So I volunteered to promote it. I used 90% internet marketing, using instinct—and my knowledge of the rock band—to locate where their fans were hiding online. I had only 30 days to do it. I was a total newbie but I hired 10 people—paid them with my own money too—to help me promote online. In this case, my passion for Christian rock music allowed me to use and discover internet marketing. I was doing it without knowing it had a name.

Bo: Thanks for your great help. What would you consider your first biggest sale doing internet marketing?

Jomar: The next big event you organized: Reuben Morgan's Worship Event, also at the Araneta. We sold 2 million pesos worth of ticket sales—promoting an obscure name—in 30 days also. This was, again, 90% internet marketing.

Bo: Who do you consider your mentors and what’s the most important thing you learned from them?

Jomar: You, Bo Sanchez, who introduced me to the most powerful set of mentors I've ever encountered: Jim Rohn, Tony Robbins, Dan Kennedy, Jay Abraham, Maxwell Maltz. I also listen to a lot of Michael Senoff stuff, which I know you also listen too. Most important thing: Business is all about marketing. Without it, nothing gets sold. That's why I concentrate on the endless learning of marketing from the best in the field—worldwide.

Bo: Which books, websites, and other resources do you recommend for beginning Internet marketers?

Jomar: Funny that you'd ask. This piece of advice I've never heard anybody else talk about: To stay up to snuff on what's happening in the Internet world you must be reading: The Google Blog, Blogger Buzz, YouTube Blog, Facebook blog, Mashable, Techcrunch, the Adsense Blog, plus YouTube vidoes on how to use Feedburner and Blogger (for beginners).

Bo: Hmm. That’s a lot of stuff. So instead of just going to Facebook and YouTube, you read their blogs?

Jomar: Yes. And to learn marketing, you'd need traditional books by the masters: Guerilla Marketing Books by Levinson, and Gary Halbert Material, all of Jay Abraham’s sales letters, and finally, just join my online mentoring club: http://www.Bit.ly/truediscount

Bo: I know you bring it all together in your online course. I recommend your course because it is complete, systematized, and 90% cheaper than other similar courses in the market today.

Jomar: For fun, I also recommend the book, 4 Hour Work Week. Of course, Bo Sanchez's 8 Secrets of the Truly Rich and Choose to be Wealthy.

Bo: Mutual Admiration Society. Jom, How much can one expect to earn in internet marketing?

Jomar: This depends on the number of paying clients you have. And your attitude. If you have 100 interested clients in your email list, using Feedburner and a blog, or 100 friends in Facebook, you'll normally get 1 person to buy, online. So if your attitude is "I'll price it low," you can earn $7 per 100 clients. If your attitude is "I'll price it really high so they perceive it as valuable," and you prove it too by mentioning in your website/email WHY it's valuable, you can earn $77 per 100 clients. See how attitude can make a difference?


Bo: But what product will people sell? What are the different ways one can earn money in internet marketing?

Jomar: I recommend three ways. Blogs with advertising, such as Google Adsense. Selling a digital product using a blog. And selling an offline event, product or service, using a blog.

Bo: From your experience, which of these strategies gives the highest chances of succeeding?

Jomar: Blogs plus Advertising is easy. However, "success" is measured by dollars. And the dollars in Blog + Advertising is not that high compared to say, selling an offline coaching program using a blog. And even if you don’t have your own product, you can also earn a lot of money selling other people’s products as an affiliate.

Bo: What are the risks involved in internet marketing?

Jomar: Laziness and Confusion. Laziness, because this is a business where no one will tell you what to do, even if you're already earning. So you may or may not do anything—and hence lose any momentum you may have built earlier. Because you're just lazy and prefer to shoot zombies with plants instead.(Laughs)

Bo: Because you don’t have a boss pressuring you to produce. You need a lot of self-discipline. And confusion?

Jomar: Confusion, because a lot of "Internet Marketers" abound online and most are promising a ton of benefits for their coaching programs and seminars. It's mostly hype that pushes people to buy their products. Most beginners just buy and buy and read a little and get confused. And they waste so much money buying high-priced stuff.

Bo: And what can one do to lessen those risks?

Jomar: To lessen the risks, you need to locate a mentor whom you can trust to hold your hand in building your Internet income machines. I’m offering myself to be that mentor. Unlike these other gurus, I won’t charge people an arm and a leg for my courses. Mind you, I'm as tough as Yoda in mentoring but as simple as Sesame Street in instructing.

Bo: What’s the link if people are interested in your online course on internet marketing?

Jomar: They can just go to http://www.Bit.ly/truediscount


Bo: What would you consider your worst internet marketing and business mistake?

Jomar: Nice question. Creating a sales letter without referring to my KODIGO. Such as my books, Jay Abraham's letters, etc... It resulted in zero sales. Ouch.

Bo: For the beginning Internet Marketer, what advice can you give to get started?

Jomar: My answer is the same for any kind of business. Make sure you know why you're getting into internet marketing. And
what price—money and time—you're willing to pay to get really deep into the rabbit hole. Because somewhere in that journey, is your freedom and abundance of time and finances. But I can only show you the door—you will have to walk through it.

Bo: Jom, are you giving my TrulyRichClub Gold and SuperGold members a special price for your online course?

Jomar: Yes. Just for your TrulyRichClub friends, I’m slashing the price by 50%. But to be fair to everyone, I need to put a time limit to it. After my deadline on June 29, it jumps up to the regular price.

Bo: Thanks Jom. I hope you help more people.

For those of you who want to create a passive income via internet marketing, you can contact Jomar and his online course. Click the link below: